Make Way for The Elephant Parade

In a few days, central London will be transformed into an urban jungle with 250 life-size baby elephants standing on street corners, parks and buildings around the capital. Each elephant is a unique creation by an artist, fashion designer, organisation or celebrity, including painter Mythili Thevendrampillai who was featured for London Art Spot at the end of February.

Mythili and ElephantI took this shot of Mythili with her painted baby elephant at her show in March.

Some other artists to look out for include Alice Temperley, Baroness Carrie von Reichardt (who I just mentioned here the other day), Diane von Furstenberg, Lulu Guinness, Matthew Williamson, Tommy Hilfiger and lots more.

The Elephant Parade has been called London’s biggest outdoor art event on record with an estimated audience of an impressive 25 million. Not only is it creative, but it’s for a good cause: conservation of the Asian elephant. In the last 100 years, the population of these wild guys has shrunk by over 90%. Where there were once 250,000 elephants roaming about, now there’s only 25,000 which means they could be extinct by in about 40 years. The Elephant Parade was founded by father and son Mike and Marc Spits in Holland. The parade supports a charity called The Elephant Family founded by trustee Mark Shand after travelling around India on his elephant, Tara.

The jungle beasts are in the city until the end of July when they will be auctioned off by Sotheby’s. The campaign is aiming to raise £2 million for the Asian elephant and benefit 20 UK conservation charities.

There’s a map here. If you find an elephant, snap a photo, stick it in the Flickr pool if you like and I’ll put ’em up on the blog.

More info on everything here!

2 comments on “Make Way for The Elephant Parade

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